Gatlin International

Description

Marketing is concerned with identifying and satisfying customers' and consumers' needs. Its aim is to ensure that the business is able to anticipate changes in these needs, and to gain and retain customers efficiently and profitably.

Although marketing is concerned with satisfying these needs, its scope goes far beyond the process of selling goods and services. Indeed, to be truly effective, the marketing process needs to be present throughout the entire business process, building on a broad understanding of the markets which the business serves, designing into the product or service the characteristics which consumers and customers will find attractive and ensuring that the entire business adopts policies and strategies that cater for their needs.

Marketing is sometimes presented as a discrete, specialised function or as a set of techniques. But as this marketing course will make clear, a more appropriate understanding of marketing only emerges when it is viewed as a business philosophy or as a principle around which the business can be organised and managed.

Outline

Introduction to Marketing Management

Approaches to Environmental Monitoring in Marketing

The Characteristics of Industrial, Consumer and Service markets

Market Segmentation

The Marketing Mix

Communication in Marketing

Market Research

The Nature and Role of Marketing Analysis

Changing Market Structures and the Implications for Channel Relationships

Additional Info

Languages

English

Course Length

108.00 hours

Duration of Access

This is only an approximate figure and is dependant upon how much time you can dedicate to your studies and how well you grasp the learning concepts in the course material. Furthermore, at the end of each lesson there is a question paper that needs to be completed and returned to your tutor. You should allow at least 1 - 2 hours of study to complete each question paper.

The approximate amount of time required to complete the course is: 108 hrs.

Instructor

With this course you will have unlimited access to your own personal tutor who specialises in their field of study. It is your personal tutor's role to ensure that you receive constructive feedback and to deal with any queries you may have. You are more than welcome to telephone, fax or email your personal tutor.

You will also have access to a dedicated and friendly team of administrators and course advisors who offer sound and professional guidance and advice when you need it. This ensures that you will never feel neglected and that you will always succeed!

Prerequisites/Audience

There is no experience or previous qualifications required for enrolment on this course. It is available to all students, of all academic backgrounds

Requirements/Materials Included

Certification

On completion of your course, you will receive two qualifications:

Qualification 1: Marketing Diploma

Marketing Diploma issued by Stonebridge Associated Colleges, entitling you to use the letters SAC Dip after your name.

Qualification 2: Level 3 Marketing Award

At the end of this course successful learners will also receive a level 3 NCFE Award certificate of achievement. That means that it is independently accredited at a level of learning equivalent to level 3 on the National Qualifications Framework (NQF) for England, Wales and Northern Ireland (in which case GCSE's are at levels 1 and 2 and A Levels are at level 3).

This award has been designed by Stonebridge Associated Colleges to meet specific learners' or employers' requirements. Accreditation by NCFE is a guarantee of quality. It means that this learning programme has been scrutinised and approved by an independent panel of experienced educational professionals and is quality audited biannually by NCFE.