Gatlin International

Description

Looking to launch your career designing marketing or identity pieces for large companies or small businesses? This Marketing Design Online Training Program will give you the fundamental technical and aesthetic skills required for design in a business environment.

You'll learn in-demand software programs that a marketing designer needs to know: Adobe Photoshop, Illustrator, and Microsoft PowerPoint. You'll prepare digital images, illustrations, and presentations, learning how to address the challenges of color, typography, composition, and visual identity design.

Hands-on projects focus on essential skills and provide you with experience in business-focused design scenarios.

Upon successful completion of this program, you’ll be able to:

• Prepare bitmap images for print or digital media using basic Photoshop retouching and correction techniques, collage, and compositing
• Create vector art illustrations using shape drawing and freehand drawing tools, type tools, and transformation and distortion effects
• Develop PowerPoint presentations using professional, consistent slide design and typography, working from slide and title master pages
• Develop effective color schemes for client projects using the principles of color harmony
• Use typography effectively by following the basic principles of typography design, selection, and layout
• Develop a logo design through each stage of a professional logo design process: research, design, and presentation
• Create two-dimensional layouts that embody the principles of effective composition, such as unity, balance, rhythm, and proportion
• Develop print advertising campaigns for various clients in different media, applying principles of effective ad design
• Research and design logos for different companies, exploring differences in concept development

Outline

1. Photoshop Basics
2. Illustrator Basics
3. PowerPoint Design
4. Color Theory
5. Fundamentals of Typography
6. Fundamentals of Logo Design
7. Design and Composition
8. Advertising Design
9. Branding and Identity

This program consists of nine required modules. An optional introductory theory module is available for beginner students. Module descriptions are as follows:

Photoshop Basics
Acquire a thorough grounding in Adobe Photoshop, the premiere digital imaging program for graphic designers. Hands-on projects show you how to select, enhance, distort, color, scale, and manipulate scanned images and artworks or create them from scratch.

Illustrator Basics
Build a working knowledge of Adobe Illustrator, the graphic designer's vector program of choice. You’ll explore selection tools, drawing tools, layers, the pen tool, transformations and distortions, type tools, and modifying paths and shapes. Tapping into the power of vector software allows you to produce detailed and scalable art for almost any application.

PowerPoint Design
Tackle techniques for designing effective PowerPoint presentations: ones that are clean, clear, visually appealing, and engaging in their delivery of content. You'll learn how professional presentation designers develop custom slideshows with impact and edge, avoiding common design pitfalls.

Color Theory
Focus on developing appropriate color systems for graphic design projects. You’ll discover the principles, terminology, and applications of color theory, with an emphasis on manipulating color.

Fundamentals of Typography
Explore the critical role of typography in graphic design. Program projects will give you an understanding of the anatomy of the letterform, the distinguishing features of different typefaces, and creative applications of type.

Fundamentals of Logo Design
Explore the philosophy and process behind designing a logo. You’ll learn the importance of corporate identity and the different stages in a typical logo design project.

Design and Composition
Discover the principles of effective composition in print design and advertising. Composition, literally the assembly of elements, is the artful arrangement that guides the eye and unifies a design work. Case studies and hands-on projects address closed and open space, negative space, movement, and more.

Advertising Design
Learn the rules of advertising design from both a creative and a business perspective. Case studies from print, Web, and TV media showcase advertising concepts at work: persuasion, color psychology and composition, copywriting and typography, and brand communication. You’ll create ads for newspapers, magazines, subways, and transit and outdoor applications, as well as a multi-part ad campaign.

Branding and Identity
Develop essential skills for designing logos, marketing materials, and advertising programs to establish and promote corporate identities. Case studies focus on giant corporations such as CBS, BMW, and Sony and how they established their corporate images and business strategically. Projects require you to design or redesign corporate identities for both existing companies and newly established businesses.

Demo

Additional Info

Languages

English

Course Length

420.00 hours

Duration of Access

Duration: 420 hours

All of our programs are self-paced and open enrollment, so you can start them when you want and finish them at your own pace. Most programs allow you 180 days after you register to complete them. If you need more time, extensions are available.

Instructor

You'll receive critique and feedback from a faculty of art and design professionals. Instructors for this program include:

Dr. Taz Tally
Dr. Taz Tally is the president of Taz Tally Seminars, a computer publishing consulting and training company. Taz is the author of numerous graphics and print production books, including Photoshop Before and After Makeovers, Acrobat and PDF Solutions, Avoiding the Output Blues, and Avoiding the Scanning Blues, and he is a contributing author to The Photoshop World Dream Team Book. Taz has produced numerous instructional videos, CDs, and DVDs on scanning, prepress, Photoshop, color correction, and font management. Taz is a frequent presenter at seminars and trade shows throughout the U.S., and he's a member of the Photoshop Dream Team at the biannual Photoshop World convention. Taz is a frequent contributor to Photoshop User magazine, for which he writes a regular prepress column.

Donald Gambino
Donald Gambino is a computer artist, consultant, educator, and trainer. Since 1983, he's taught students of all levels and abilities. Formerly the chairperson of the computer art department at the School of Visual Arts in New York City, he has taught innovative computer art courses for over 12 years, and he created the BFA program in computer art.

Michael Hamm
Michael Hamm is a freelance designer and Web developer with more than eight years of experience in the field of interactive design. Based in Houston, Texas, Michael previously worked for JPMorgan Chase as an interactive designer. Michael's work has been published in various Web design books and magazines. In addition, he has served as technical editor on several design books published by Friends of Ed. Michael is an Adobe Certified Expert (ACE) in Adobe Illustrator, and he's the founder, designer, programmer, and writer of Ergodraw.com, a Web site that grew from his passion for the illustration software and all things vector.

Christopher Schmitt
Christopher Schmitt is the founder of Heatvision.com, Inc., a small new-media publishing and design firm, based in Cincinnati, Ohio. An award-winning Web designer who has been working with the Web since 1993, Christopher interned for both David Siegel and Lynda Weinman in the mid 90s while he was an undergraduate at Florida State University working on a fine arts degree with an emphasis on graphic design. Afterward, he earned a Masters in communication for interactive and new communication technologies while obtaining a graduate certificate in project management from FSU's College of Communication.

Christopher is the author of CSS Cookbook, which was named Best Web Design Book of 2006, and one of the first books that looked at CSS-enabled designs, Designing CSS Web Pages. He's also the co-author of Professional CSS, Photoshop in 10 Steps or Less, and Dreamweaver Design Projects, and he contributed four chapters to XML, HTML, and XHTML Magic. Christopher has also written for New Architect magazine, A List Apart, Digital Web, and Web Reference.

Bruce Bicknell
Bruce Bicknell is a writer, instructor, illustrator, animator, Web designer, video editor, marketing pro, and graphic designer based in Tampa, Florida. In his career, he's worked on projects for Adobe Systems, ATI, Photoshop Elements Techniques, MacTribe, Yellow Machine, and Mac Design, to name a few. Bruce has degrees in computer animation and Web development from The International Academy of Design and Technology.

Piper Nilsson
Piper Nilsson is a graphic designer and information architect. In her four-year career for a leading Web design agency, she blueprinted sites for such global clients as MetLife, Pepsi, ETS, and Citibank. Her current projects include building an e-learning prototype for children with learning disabilities and teaching technology in New York City public schools. She received a degree in graphic design from Pratt Institute.

Andrew Shalat
Andrew Shalat is an author, designer, illustrator, educator, and Mac expert. Since 1985 he's been designing and writing for Macintosh, Mac software, and publishing technologies. His work has appeared in Macworld, maccentral.com, and macweek.com (for which he was a columnist writing "Shalat's Web"). He currently has two books: Do It Yourself Mac Projects, published by McGraw-Hill, and MacDesign Out of the Box, published by Inside Mac Press. Andrew's design work covers a large range of media, including book, CD and DVD covers; brochures; catalogs; outdoor signage; print ads; artwork; logos; Flash and Web design; and grocery lists. Over the past two decades, he's taught literature, writing, Web design, and print design.

Boris Margolin
Boris Margolin is a graphic designer with 10 years of experience. Boris has worked as an in-house designer for several major international corporations, including CIGNA, MetLife, and Nypro. While living in New Zealand, Boris worked at a brand development studio and at Victoria University. His design work has ranged from advertising design, to identity design, brand development, and Web design and administration, to Flash application development. In his spare time, Boris runs his own niche design company catering to unconventional companies and emerging markets.

Prerequisites/Audience

To enroll, you must have a computer with an Internet connection (a 56.6 Kbps modem or faster is recommended). Basic computer skills are necessary, but no prior design knowledge is required.

To enroll, you must be at least 18 years old, and you must be able to provide documentation of attaining a high school diploma or equivalent or a higher level of education (such as a college degree).

Requirements/Materials Included

This program is compatible with Windows Vista Operating System.

The following software is required, but it’s not included with the program:

• Adobe Photoshop CS3 or CS4
• Adobe Illustrator CS3 or CS4
• Microsoft PowerPoint

When purchasing any software, especially bundled software such as the Adobe Master Collection, please check that your computer meets the manufacturer's listed system requirements.