See how a Course Works: Intro to Online Learning
Description
The e-Business online program is foundational for anyone who works in businesses that have an Internet presence as well as managers and entrepreneurs facing opportunities to build and grow businesses in an e-driven economy.
This program includes the following modules:
E-Business Management Strategies
This module focuses on management and leadership essentials as they pertain to the e-environment. Participants will learn techniques for effectively managing and working in an e-economy as well as how to utilize e-commerce to develop and grow a business. Participants will learn how to re-engineer business processes for competitive advantage, customer service, and return on investment.
E-Business Marketing Strategies
This module will cover the essentials of marketing as they pertain to reaching customers and promoting business through the Web. Participants will learn techniques and strategies that will enhance their organization’s ability to utilize technologies effectively for e-marketing, e-mail campaigns, data mining, and other e-marketing tools to increase market, and promote branding and corporate image.
E-Business Technology
This module explores some of the technologies that are necessary to support an e-business. Topics will include database management, building an infrastructure to support the operations of an e- business, website authoring tools and design, search engines, intranets, internet speed and access, servers, knowledge management, intellectual property, and security.
E-Business Legal Issues
Legal considerations for the new economy is an intense study of legal issues surrounding Web business. It is designed for lawyers, executives, upper-level managers, entrepreneurs, sales/marketing professionals, software developers, engineers -- anyone interested in the legal ramifications of doing business on the Web. However, students of various backgrounds may choose to include this program as part of a broader study of e-commerce and e-business.
E-Business Operations
The module explores the processes necessary to provide strategic support within the organization. Basic operational issues will be addressed as they relate to e-business. Issues related to e-business financial transactions, project evaluation, managing virtual offices and virtual employees, and other operational topics will be covered.
E-Commerce
This module explores the special topics associated with e-commerce. Participants will focus on website issues related to e-commerce transactions, catalogs, shopping carts, and serving customers through various distribution channels. Operational strategies peculiar to the e-retailing environment will be explored in more detail.
Outline
- E-Business Management Strategies
- E-Business Marketing Strategies
- E-Business Technology
- E-Business Legal Issues
- E-Business Operations
- E-Commerce
Demo
Click here for a demo. You will need to type in your ID: guestdemo and your Password: guest1
At My Courses (right column of screen) click on Online Business Startup.
Additional Info
- Languages
- English
- Course Length
- 180.00 hours
- Duration of Access
- Instructor
Katherine Pang, PhD, JD, LLM, MBA, MEd, MS
Dr. Pang has instructed, facilitated, and led numerous business skill courses including team building, building effective groups, and similar courses for several manufacturing companies including Weir SPM, Turbomeca, as well as the City of Arlington along with numerous top 100 law firms.
Dr. Pang served as a faculty member at the University of Texas at Tyler and has been an adjunct faculty member in the law and business/ schools of many universities including the Stern School of Business at New York University, the Graduate School of Management at the University of Texas, Dallas, Pepperdine University, USC, Golden Gate University, the University of California, Irvine, Regent University, and Northeastern University. Dr. Pang received her B.A. from Clark University, her J.D. from the University of Dayton Law School, her LL.M in Taxation from Georgetown University Law School, her M.Ed from the University of Texas, her MBA, MS (Psychology), and her Ph.D in Educational Psychology from Texas A&M – Commerce. Dr. Pang also has two theology degrees.
Dr. Pang has over 20 years of entrepreneurial and operational experience in professional services, manufacturing and education oriented companies. Dr. Pang has served as founder, president, CEO, COO and CFO of several companies over the last 15 years. Prior to forming Corporate Growth Strategists, Dr. Pang was recruited to serve initially as COO/CFO and General Counsel for a Dallas-based CNC precision and assembly manufacturing company to effectuate a restructure of corporate obligations and operations. The successful reduction in corporate indebtedness and the substantial increase in cash-flow flowing from operational and financial changes resulted in Dr. Pang’s promotion to interim CEO and General Counsel for a period of 12-months. Dr. Pang has also served as COO and General Counsel for Technology Training Services Corporation a technology training company delivering services in Europe under Unites States Government contracts. Dr. Pang was also the Manager, Firmwide Practice Section Development, Training and Forms for Akin, Gump, Strauss, Hauer & Feld, L.L.P. in Dallas, Texas.
Dr. Pang has over 20 years of experience in the design, development and delivery of educational courses and professional development and training content. She has been the CEO and Founder of three companies in the field of applied skills, active learning both in an ILT, CBT and Web-Based environment. Dr. Pang has served as an SME for over 65 business and law-related courses. In addition, Dr. Pang serves in a consulting capacity for various institutions and organizations in designing and developing curricula, adopting new technologies, integrating technology with instruction and implementing training and professional education programs. Dr. Pang has served as an SME for over 100 business and law-related courses. In addition, she has served in a consulting capacity for various institutions and organizations in designing and developing curricula, adopting new technologies, integrating technology with instruction and implementing training and professional education programs.
Dr. Pang has been a speaker at numerous e-learning conferences, including the MEC 2001 Conference sponsored by Arizona State University, the 2001 Conference on Training and Knowledge Management sponsored by Generation 21 Learning Management Systems; E-Learn 2005 and Online Educa Berlin 2005, AACE/ED Media 2006, E-Learn 2006, E-Learning Guild 2006, CELDA 2007, Learning Conference 2008 at University of Illinois, Chicago, EduComm 2008 in Las Vegas, DevLearn 2008 in San Jose, among numerous other professional conferences.
- Prerequisites/Audience
The e-Business program is foundational for anyone who works in businesses that have an Internet presence as well as managers and entrepreneurs facing opportunities to build and grow businesses in an e-driven economy.
- Requirements/Materials Included
This program must be taken on a PC. There are no specific computer requirements other than an Internet connection (a high-speed or broadband Internet connection is highly recommended). In addition, you'll need to have Internet Explorer, Adobe Reader, Flash Plug-in, and a QuickTime plug-in on your computer (all are available through free downloads).
The following textbook will be provided to each student upon registration:
- The Complete E-Commerce Book, Second Edition: Design, Build & Maintain a Successful Web-based Business
