Description

The eBusiness certificate course from Gatlin International provides an introduction to eBusiness. Online business, also known as eBusiness, is increasing in importance in today's highly competitive, global marketplace. The eBusiness certificate course from Gatlin International examines four major areas of eBusiness:

(1) Design and Build of Online Business Website
(2) Developing Marketing and Customer Service Plans
(3) Creating a comprehensive Business Plan
(4) Creating a detailed eBusiness Design and Implementation Project Plan

As the Internet continues to change the way companies do business, the eBusiness certificate course from Gatlin International increases in value and relevance. Our eBusiness training provides an introduction to the basics of eBusiness and includes such topics as project planning, marketing, customer service and business plan development. eBusiness training and education from Gatlin International focuses on how eBusiness is carried out in areas including marketing, web design, and electronic retailing, and examines the advantages and disadvantages of eBusiness compared to traditional business models, the infrastructures that support this type eBusiness, and the evolving global economy. Other topics covered in our eBusiness certificate course include overviews of:

• Pros & Cons of Starting an Online Business
• Search Engines, Shopping Bots
• Marketing, Traffic Reports, Ratings
• Website Design and Build
• Customer Service
• Integrity, Mission, Values
• Financing
• Market Research
• Business Structure
• Employees, Benefits & Policies
• Computers, Software, Hardware
• Business Insurance
• Bookkeeping, Financial Statements
• Taxes
• Inventory

Participants are allowed an initial six months to complete our eBusiness certificate training course. Students needing additional time, may request a six-month extension at no additional charge.

Course Objectives

Upon completion of the e-Business course students should be able to:

1. Understanding the concepts and terminology related to e-Business, including retailing, marketing and infrastructures
2. Descriptions of at least ten actions required for starting an online eBusiness
3. Identification of the business hardware, software and other equipment necessary for eBusiness
4. How to choose a web hosting company and the design tools needed for eBusiness website creation
5. Identifing successful electronic services and products
6. How to identify a target audience for your e-Business services and products
7. Marketing your eBusiness products or services
8. Necessary accounting, privacy and security processes to protect your eBusiness
9. Identifying and understanding potential pitfalls of ecommerce and how to avoid them
10. Creating a marketing plan for your eBusiness
11. How to create a Mission and Values statement for your eBusiness
12. Creation of a comprehensive Business Plan
13. Creation of a comprehensive Project Plan

There's never been a more convenient way to get the eBusiness training you need than the eBusiness certificate course from Gatlin International.

Outline

The following outline includes topics covered in our online ebusiness course.

1. Introduction
   • Your E-Business Implementation Roadmap.
   • Action 1: Understand business.
   • Action 2: Select the activities for eBusiness.
   • Action 3: Assess eBusiness trends and competition.
   • Action 4: Set technology direction for eBusiness.
   • Action 5: Collect information for eBusiness.
   • Action 6: Analyze information for eBusiness.
2. New eBusiness Transactions and Workflow Definitions
   • Action 8: Define and measure eBusiness success.
   • Action 9: Develop eBusiness implementation strategy.
   • Action 10: Perform eBusiness marketing activities.
   • Action 11: Plan eBusiness implementation.
   • Action 12: Execute eBusiness implementation.
   • Action 13: Follow up after eBusiness implementation.
3. eBusiness Implementation and Operations Outsourcing
4. Specific eBusiness Implementation Issues

Demo

Click here for a demo. You will need to type in your ID: guestdemo and your Password: guest1

At My Courses (right column of screen) click on Online Business Startup.

Additional Info

Languages

English

Course Length

200.00 hours

Duration of Access

Instructor

Carline Dalgleish

Prerequisites/Audience

Requirements/Materials Included