Description

Fitness Business Management Course from Gatlin International

Our Fitness Business Management course makes learning more convenient and affordable than ever. Learn at your own pace from the comfort of your own home using our state of the art course materials and online instruction methods.

Success in the fitness business world takes much more than just a knowledge of the human body. It also takes strategic planning, a thorough knowledge of business accounting principles, marketing, human resources, and  customer relations.

Students who complete our Fitness Business Management Program will have the skills needed to plan and implement a successful business system in a variety of settings including:

• Private or commercial health club or personal training centers
  Medically-based fitness facilities
• Community wellness centers
• physical therapy clinics
• College centers
• Recreational or corporate fitness centers

This fitness business management program was developed to establish an industry standard in fitness management education.

By completing Fitness Business Management Program, you'll be able to:

• Identify the skill-sets and competencies that a fitness professional needs in order to be a successful entrepreneur, owner, or department manager Understand how to operate a fiscally successful business in the fitness industry
• Learn business concepts, including purchasing, contractual agreements, risk management and negligence, technology issues, and other fiscal concerns
• Identify how branding influences consumers and creates a demand for fitness services and products
• Understand customer relationship management methods
• Effectively use sales techniques
• Explore the profession as a potential career choice with the optional field internship experience
• Work as a fitness manager or business owner in the health and fitness industry

This online certificate program is offered in partnership with major colleges, universities, and other accredited education providers and textbooks for the course are included.

Take the next step toward a brighter future with the Fitness Business Managment program from Gatlin International.  Enrolling is quick, easy and 100% secure and our open enrollments make it possible to begin learning at any time.

Other online business management courses from Gatlin International:

Business Management

Human Resource Management

Non-Profit Managment

Operations Management

Outline

1. Business Development and Entrepreneurship in Fitness
   1. Business Fundamentals
   2. Being a Fitness Manager
   3. Understand Key Manager Skill-Sets
   4. Sales and Marketing
2. Financial Principles and Business Concepts
   1. Major Types of Financial Statements
   2. Budgetary and Forecast Spreadsheets
   3. Apply Financial and Accounting Principles to Start a Fitness Business
   4. The Basics of the Federal Tax System
3. Marketing, Sales, and Customer Service Management
   1. Consumer Buying Behaviors in the Fitness Industry
   2. Customer-Centric Focus
   3. Transform Customer Satisfaction to Customer Loyalty
   4. Why Customers Buy or Don't Buy a Particular Club Service
4. Fitness Management and Business Administration
   1. The Role of the Human Resources Department
   2. The Job Description of a Fitness Professional
   3. Staff Development
   4. How Staff Development, Business Development, and Customer Service Management Work Together
5. Elective Program: Optional Field Internship in Fitness Business Management
   1. Intern for a total of six weeks, 60 hours with professionals in the fitness and health industry for a practical experience working with members at fitness facilities and health centers
   2. Network and interact with professionals in the health and fitness industry
   3. Develop a professional goal statement and review career opportunities
   4. Improve your ability to obtain employment or operate your own health and fitness facility

Additional Info

Languages

English

Course Length

200.00 hours

Duration of Access

All of our programs are self-paced and open enrollment, so you can start them when you want and finish them at your own pace. Most programs allow you 180 days after you register to complete them. If you need more time, a three month extension is available free of charge. Should you need more time beyond the three-month extension, a fee of $300 will apply.

Instructor

Ken Baldwin, Ph.D., is the program coordinator and an instructor for the Personal Fitness Trainer and Advanced Fitness Trainer Programs. He is the former chair of IDEA's National Personal Trainer Committee and chair of the Senior Fitness Subcommittee for the Massachusetts Governor's Committee on Physical Fitness and Sports. Ken is the senior editor, content expert, and lead author for ACSM's Resources for the Personal Trainer Textbook, Second Edition. He continues to serve on national committees for the American College of Sports Medicine (ACSM), AAHPERD, and the Medical Fitness Association. He's been honored with numerous awards, including IDEA's Personal Trainer of the Year Award, presented at the IDEA International Personal Training Summit.

Ken has been involved in the fitness, wellness, and education profession for over 10 years. His background includes operating and managing a personal training company; training many types of populations, from children to seniors and beginning exercisers to athletes; and lecturing and consulting at corporations, public events, national conventions (ACSM Health and Fitness Summit, Club Industry, IDEA, International Council of Active Aging, and the Medical Fitness Association, to name a few), and international conferences. In addition to his industry experience, he's actively involved in working with national organizations and colleges and universities to develop educational standards for those wishing to enter the personal fitness training profession.

Dan Ritchie has a broad background in the fitness industry, including training and management in commercial, university, and hospital-based fitness, as well as in for-profit, not-for-profit, and educational facilities. His primary areas of expertise are in personal training for special populations, including athletes, and clients experiencing conditions such as pregnancy, blindness, stroke, Parkinson's, multiple sclerosis, cerebral palsy, fibromyalgia, and Alzheimer's. He has worked with Division I athletes and on state-funded research on exercise for severe dementia of Alzheimer's type. He regularly presents at national and regional conferences and has been active on committees for the American College of Sports Medicine. In 2007 he'll complete his Ph.D. in health and kinesiology at Purdue University.

Prerequisites/Audience

There are no specific prerequisites to enter this program, other than an Internet connection, an e-mail address, and basic computer knowledge. Students are required to have CPR certification and approval by the program coordinator prior to beginning the Optional Field Internship.

The Fitness Business Management Program offers essential educational pathways and career opportunities for:

• Current managers who are wishing to implement successful fitness management systems
• Current allied health and fitness professionals and personal trainers interested in establishing a fitness business or becoming a fitness manager
• Education directors of multi-site facilities or chains who focus on staff development for fitness professionals and fitness managers
• Companies that require the certificate program as a professional development program for employees to achieve key business goals, career objectives, and skills to advance beyond entry-level positions

Requirements/Materials Included

This program can be taken on either a Mac or a PC. Technical requirements include, but are not limited to, having Internet access with a 56K modem (but it's highly recommended that you have DSL or high-speed cable Internet access), 64 MB system RAM, 200 MB free hard-disk space memory or sufficient storage, reliable e-mail account access, CD-ROM/DVD capabilities, and a reliable Internet provider. Some individual programs may have additional software or hardware requirements.

These materials will be provided by Gatlin International:

• The 7 Habits of Highly Effective People
• First, Break All the Rules: What the World's Greatest Managers Do Differently
• Performance Management That Drives Results
• Harvard Business Essentials: Finance for Managers
• How to Win Customers and Keep Them for Life