Description

The Fitness Business Management online programme from Gatlin International is a certificate programme (with an Optional Field Internship course) designed to instruct students in the management of a Personal Training Program and/or a Health-Fitness Department as a Strategic Business Unit (S.B.U.) in commercial and non-commercial facilities. Our fitness business course was created with the goal of establishing an industry standard in fitness management education for professionals in the health and fitness field including personal trainers, fitness managers, and entrepreneurs wishing to establish a successful health fitness operation. The Gatlin International Fitness Business Management course prepares participants to successfully implement a fitness business management strategy in a variety of settings including private and commercial health clubs, medically-based health and fitness facilities, community wellness centers, personal training facilities, physical therapy clinics, YMCA’s, JCC’s, college and university centers, recreational facilities and corporate health and fitness centers. Our fitness business course offers the competitive advantage of an optional field internship which provides the opportunity for students to practice fitness management concepts in a real world health fitness setting. The fitness business managment program is offered in partnership with IDEA Health & Fitness Association and Health Club Managers, Inc. IDEA provides current, up to date curriculum in the program and students in our fitness business management course receive a complimentary six-month membership to the online edition of IDEA Fitness Journal. Health Club Managers, a Health Club Staffing and Management Training company, provides successful, certified students with preferred discounts on their services.

The fitness business management certificate program includes:
? Examination of the planning process for starting a new fitness venture
? Review common approaches to developing strategic business plans for specific types of health and fitness-related facilities
? Introduction to financial and managerial accounting concepts for fitness concerns
? Exploration of how successful marketing and branding influences a company’s business strategy
? Examination of the organization and administration of both for profit and not-for-profit health and fitness facilities
? Optional Field Internship Course: Participants may complete an optional six-week / 60 hour internship course
? Your instructors will provide on-going guidance, instruction, and interaction and our instructors include distinguished educators who hold a Master’s, MBA, or Ph.D. degree in the fields of business administration, finance, exercise physiology, kinesiology, or an exercise science-related degree.

Course Objectives

By completing our fitness business course, students will have the skills needed to:
? Identify the skill-sets and competencies the fitness manager needs in order to be a successful entrepreneur, owner, or department head.
Understand the financial status necessary for a successful business entity in the fitness industry
Identify crucial business concepts including purchasing, contractual agreements, risk management and negligence, technology issues, and other fiscal concerns
? Identify how branding creates a demand for fitness services and products
Understand consumer relationship management methods
? Understand health and fitness sales techniques
? Explore the career potential through an optional field internship experience.
? Prepare for a career as a health and fitness manager or business owner in the health and fitness industry

Outline

The following outline highlights topics studied in the fitness business course.

I. Business Development and Entrepreneurship in Fitness
a. Understand Business Fundamentals
b. Learn about being a Fitness Manager
c. Understand Key Manager Skill Sets
d. Understand Sales and Marketing

II. Financial Principles and Business Concepts
a. Learn about the Major Types of Financial Statements
b. Understand Budgetary and Forecast Spreadsheets
c. Learn how to Apply Financial and Accounting Principles to Start a Fitness Business
d. Learn the Basics of the Federal Tax System

III. Marketing, Sales, and Customer Service Management (CSM)
a. Understand consumer buying behaviors in the Fitness Industry
b. Understand Customer Centric Focus
c. Learn how to Transform Customer Satisfaction to Customer Loyalty
d. Learn why Customers Buy and don’t Buy a Particular Club Service

IV. Fitness Management and Business Administration
a. Understand the role of the Human Resources Department
b. Understand the Job Description of a Fitness Professional
c. Understand Staff Development
d. Learn how Staff Development, Business Development, and Customer Service Management work together

V. Elective Course: Optional Field Internship in Fitness Business Management
a. Intern for a total of 6 weeks/60 hours with professionals in the fitness and health industry for a practical experience working with members at fitness facilities and health centers
b. Network and interact with professionals in the health and fitness industry
c. Develop a professional goal statement and review career opportunities
d. Improve your ability to obtain employment and/or operate your own health and fitness facility

Demo

Click here to view a demo of this course. The User ID and Password are provided below:

User ID: demobus
Password: bus

Additional Info

Languages

English

Course Length

260.00 hours

Duration of Access

6 months

Instructor

Ken Baldwin, M.ED, ACSM-H/FI; Dan Ritchie, MS, CSCS

Prerequisites/Audience

There are no specific prerequisites to enter the fitness business management course other than an Internet connection, an email address, and basic computer knowledge. Students are required to have CPR certification and approval by the Program Coordinator prior to beginning the Optional Field Internship Elective Course.

The Fitness Business Management program is designed to supply essential educational pathways and career opportunities for:

• Current managers that are wishing to implement successful fitness business management techniques
  
• Current allied health and fitness professionals and personal trainers interested in establishing a fitness business or a becoming fitness manager
• Education directors of multi-site facilities or chains developing fitness professionals and fitness managers
• Companies that require the certificate program as a professional development program for employees to achieve key business goals, career objectives, and skills to advance beyond entry-level positions.

Requirements/Materials Included

The fitness business course can be taken from either a the Mac or Windows operating system. Technical requirements include but are not limited to having internet access with a 56K modem, but it is highly recommended that you have DSL or High Speed Cable Internet Access; 64 MB system RAM; 200 MB free hard disk space memory or sufficient storage; reliable email account access, CD-ROM/DVD capabilities, and a reliable Internet provider. Some individual courses may have additional software and/or hardware requirements.

These materials will be provided by Gatlin Education Services:

• The 7 Habits of Highly Effective People
• First, Break All the Rules: What the World's Greatest Managers Do Differently
• Performance Management That Drives Results
• Harvard Business Essentials: Finance for Managers
• How to Win Customers and Keep Them for Life