See how a Course Works: Intro to Online Learning
Description
If you've ever wanted to learn logo design, now is the time and Gatlin International is the way!
The corporate logo is the visual representation of a company. But did you know that logo design is a highly specialized field?
In this course, you'll learn logo design from the ground up. You'll learn the importance of corporate identity, and how to design logos that will strengthen the visual image of your own or your client's company.
As you learn logo design, you'll explore the development of logos through case studies and real-life design tips.
Each of the exercises combines written, conceptual and hands-on learning.
If you're interested in pursuing a career in visual identity, this course is for you.
Learn logo design the convenient, affordable way with Fundamentals of Logo Design from Gatlin International.
Outline
LESSON 1 The Research Stage Lesson One begins with a brief history of logo types, looking at some of the historical influences on logo design. Then we'll move on to a discussion of research, and the important role it plays in logo design. You'll begin to explore our course case study, a real project with some interesting twists. In the exercise, you'll explore the client interview and research process and create three type-based logo concepts.
LESSON 2 The Design Stage Lesson Two explores both what you need to think about as a logo designer and what tools you'll need. You'll gain a sense of what the necessary aspects of a logo are, by examining the strengths and weaknesses of sample logos. Part two of the case study moves by example through the design process, illustrating many of the points discussed in the lesson. The exercise focuses on concept development and creation of three preliminary logo designs.
LESSON 3 The Finalization Stage Fine-tuning and the manipulation of positive and negative space makes up the majority of Lesson Three. We also discuss how aspects of logo design make for strong brand recognition, and how to make a brand manual containing rules for logo usage. The case study takes an interesting turn, proving that each project is unique, then the final project focuses on building your critiquing skills and finalizing one of your preliminary logo concepts.
Additional Info
- Languages
- English
- Course Length
- 30.00 hours
- Duration of Access
Enrolled students have access to the class for six months. During this period, questions or assignments may be submitted at any time to the instructor. Each course lesson requires an average of 10 hours of study time.
- Instructor
Boris Margolin is a graphic designer with 10 years of experience. Boris has worked as an in-house designer for several major international corporations including CIGNA, MetLife, and Nypro. While living in New Zealand Boris worked at a brand development studio and at Victoria University. His design work has ranged from advertising design, to identity design, brand development, Web design and administration to Flash application development. In his spare time Boris runs his own niche design company catering to unconventional companies and emerging markets. Boris earned a BS in Graphic Design at Mount Ida College in Massachussetts.
- Prerequisites/Audience
Courses are designed for adult learners interested in building skills and portfolio for a design career. To take the course, students simply require a computer (PC or Mac), an Internet connection (56 Kbps modem or faster), and any required software. For courses with software requirements, computers must meet software manufacturers' system requirements.
- Requirements/Materials Included
To take this course you'll need Adobe Illustrator (recommended) or Adobe Photoshop and basic experience in the software packages needed for this course.
- Certification
1.5 CEU's
SessionsCollege is accredited by the Distance Education and Training Council (DETC). Certificate programs are accredited by the Middle States Commission on Secondary Schools.
