See how a Course Works: Intro to Online Learning
Description
Our business marketing training course is all about giving consideration to consumers’ views in the company strategy. Its purpose is to instill the customer dimension at all levels in the company, and to ensure the customer is satisfied and respected. The goal of marketing is to devise and implement policies, and to adopt good practices that comply with the market. This must all be done inside the complex, living entity that isa company. Each service and department must orient its activity toward creating value for customers. This underlying role of marketing implies relations with each entity. These relations can be more or less beneficial, easy or painful, depending on the circumstances. The purpose of this training course is to allow non-marketers to become familiar with the basics of marketing to help them incorporate this all-important aspect in their daily decisions. This course also sets out to improve relations between the business marketing department and all other departments in the company. Good knowledge of marketing promotes better mutual understanding, improved communication and, as a result, a more fruitful exchange.After this business marketing training course, you will be able to:
• Define marketing and explain its role and usefulness – and its limits – in the company
• Understand the merit of marketing
• Better converse with the marketing department(s)
The benefits of this course for you and your company:
• Integration of the marketing dimension on all levels, and better consideration for customers’ needs in order to base decisions regarding products services, prices, distribution and communication accordingly
• Improved interaction with the marketing department(s) thanks to a better understanding of this function
Outline
Introduction to the basic principles of business marketing• Understanding the basics of marketing
- The definition of marketing
- The components of the marketing mix
• Identifying the means for knowing your market
- Understanding consumer behaviour
- Gathering information on your market (research)
- Segmenting your market to better understand its main components
Understanding marketing strategies and programs
• Understanding the marketing strategy
- Product positioning
- Brand positioning
- The definition of the marketing strategy
• How the strategy is implemented
- The marketing plan
• Analysing the marketing strategy
- The audit
Additional Info
- Languages
- English, French
- Course Length
- 40.00 hours
- Duration of Access
- 3 months
- Instructor
- Prerequisites/Audience
- This course is intended for:
• Employees who are non-experts in marketing seeking to understand its role, and to incorporate this dimension in their decisions and in their departments’ daily operations (customer service, sales, production, R&D,…)
• Employees who are often in contact with marketing people, and who wish to understand marketing decisions to better cooperate with their managers (R&D, production, logistics, legal, finance,…)
• Employees who aspire to joining their company’s marketing department(s) - Requirements/Materials Included
