Description

As a Social Media Professional, you will help companies create and manage social media ecosystems through social communities and social communication, while living anywhere in the world with Internet access. Businesses now understand that blogging, community development, social bookmarking, commenting, social video creation, groups, forums, live chat, and social website management are key to staying competitive.
In this course, you’ll learn the latest techniques and social websites through hands-on projects that focus on essential skills and provide real world social marketing strategy experience.

Warning: Social Media changes very quickly, this course is a guide to best practices. It will be the student’s job to keep current with this ever-changing industry.

The main objective for this course is to get the student use to Social Media best practices.

Objectives:

    •    Understand what Social Media is used for
    •    Basics of Search Engine Optimization for Social Media
    •    Basic writing, blogging & micro blogging
    •    Building Online Communities
    •    Management & Automation
    •    Social brand reputation
    •    Social Media Project Planning
    •    How to build your portfolio

Outline

Outline

    •    Social Media Basics & SEO
    •    Basic Writing, Blogging & Micro blogging
    •    Building Online Communities
    •    Management & Automation
    •    Social Brand Reputation
    •    Project Planning & Career Suggestions

Demo

Click here for a demo of this course.

Additional Info

Languages

English

Course Length

80.00 hours

Duration of Access

6 months

Instructor

Jeremy Vest

Prerequisites/Audience

Student must have great reading and writing skills. The student must have a basic understanding of the Internet and have true passion for Social Media.

The intended audience for this course is a student who is seeking preparation for the Social Media Professional Certificate. This certificate acknowledges basic understanding of Social Media professional practices.

Requirements/Materials Included

Requirements/Materials Included

    •    This course can be taken on either a Mac or a PC
    •    GES provides the textbook needed for this course
    •    Student must have a computer with high-speed Internet access
    •    A modern web browser

Materials Not Included

    •    Student must purchase a domain name for projects
    •    Student must purchase a hosting plan for the domain
    •    Student must find a Wordpress template, which may be found for free online, or purchased